Fix your fintech funnel before it breaks your business.
Ex–Head of Growth turned fintech growth analyst. I speak founder, marketer, and SQL.
I've run marketing experiments for 10+ years, helping B2C tech and creative brands discover their unique growth engines.
(My last company grew over 12x in a year and got acquired by Phantom. Read more here.)
hello, i'm nate and i love rice :)
Tired of throwing money at marketing that doesn't stick?
Too many users sign up but never finish onboarding. Others never fund their wallet. Or try the app once, then ghost.
If your team is burning money on acquisition but not getting ROI, I’ll find out where the leaks are and give you a plan to fix them.
If you…
I help fintech startups increase activation, reduce CAC:LTV imbalance, and grow through experiments grounded in your actual product data.
need a plug-in growth analyst or outside eye
feel like there's a bottleneck in your funnel
can't shake your CAC:LTV imbalance
like rice (or riceballs 🍙)
What do you ACTUALLY do?
Product growth analysis. I start by looking at your growth data and auditing your funnel to see where a growth experiment would likely be successful. Then I follow the scientific method (hypothesis, experiment, analysis) and go where the data leads.
Sometimes I rewrite a landing page, sometimes I test an influencer or SEO campaign, and other times it's just asking the right questions in user interviews :)
Packages
1. Experiment Discovery Audit
Best for you if: You suspect your marketing is underperforming, and you want to identify concrete, data-backed experiments to fix it.
Includes:
Detailed review of up to 3 key user touchpoints (e.g., Homepage, Signup Flow, Welcome Email Sequence, Key Landing Page).
Evaluation of messaging clarity, tone of voice consistency, calls-to-action, and basic user flow friction.
Recorded Loom video walk-through of findings, and written report that outlines 3-5 concrete, low-risk experiment ideas that directly address the identified issues.
Timeline: 3-4 business days
2. Growth Experiment Sprint
Best for: Brands ready to not only sharpen their core messaging but also actively design, execute, and learn from targeted experiments built to hit your growth goals.
Includes:
Reviewing your analytics data (like Google Analytics) to understand why users aren't converting and unearth hidden opportunities.
Design and setup of 2-3 targeted experiments to validate messaging improvements.
Development of an Experimentation Guide, ensuring future tests align with your brand's vision, values, and goals.
Timeline: Approx. 3-4 weeks (may vary slightly based on client feedback speed and experiment duration)
3. Retainer (Limited Slots)
Best for: Brands ready for dedicated, continuous experimentation and optimization, seeking a partner to systematically uncover and scale their most effective growth levers.
Includes:
Ongoing Experimentation: Riceball Studio will act as your growth lab, continuously designing, running, and analyzing experiments using the scientific method (hypothesis, test, analyze).
Strategic Execution: We don't just provide insights; we put them into action. This means data-driven strategy development and hands-on implementation of A/B tests, mini-campaigns, messaging improvements, and funnel optimizations across your key conversion points.
Dedicated Collaboration: Weekly async touchpoints, performance reviews, and a shared communication channel (e.g., Slack/Notion) for transparent updates and rapid feedback.
Price: Starts at $6000 per month
Timeline: Month-to-month engagement (requires initial discussion to determine scope fit and shared experiment roadmap)
